This Generative AI Skills for Product Managers course teaches you the skills you need to effectively leverage Generative AI in your role as a product manager.

You will learn how to:

Explain the fundamental concepts and benefits of using Generative AI in product management
Demonstrate proficiency in using different Generative AI tools, such as ChatGPT, Gemini, Copilot, and DALL-E for product management
Analyze the ethical considerations when using Generative AI to conceive, plan, and launch products
Apply Generative AI techniques to improve performance across the product lifecycle

Course Overview

As Generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables product managers to expand their skill sets and give them an edge in their careers by leveraging AI.

For example, an AI product manager must understand Generative AI tools and models, ethical considerations, and their practical application over and above product management skills.

This course demonstrates how you can use Generative AI tools, frameworks, and platforms to significantly increase or “supercharge” your overall product management effectiveness. You will learn to harness the power of Generative AI to improve your ability to ideate, design, develop, launch, and deliver products that are a customer’s delight while keeping ethical considerations in mind.

Throughout this course, you will apply the concepts learned in hands-on labs and a final project. You will use Generative AI tools and models like ChatGPT, DALL-E, Gemini, CoPilot, etc.

Enroll now and be part of that niche group of AI-enabled product managers!

Course Syllabus

Welcome

Course Introduction
General Information
Learning Objectives and Syllabus
How to Make the Most of This Course
Grading Scheme

Module 1: Product Management and Generative AI

Module Introduction & Learning Objectives
Video: Generative AI for Product Management
Reading: Top Generative AI Tools for Product Management
Video: Leveraging the Power of Generative AI
Reading: The Power of Prompts
Video: Integrating Generative AI: Role of a Product Manager
Video: Challenges with Generative AI
Reading: Generative AI in Product Management: Case Study
Hands-on Lab: Getting Hands-on with a Simple Generative AI Model
[Optional] Discussion Prompt: Using Generative AI as a Product Manager
Video: Ensuring Generative AI Process Success
Reading: Leveraging Generative AI across the Product Lifecycle
Reading: Implementing a Generative AI System
Video: Improving Communications and Collaboration using Generative AI
Hands-on Lab: Analyze AI Opportunities During Product Concept Phase
Video: Streamlining Tasks with Generative AI
Hands-on Lab: Streamline Tasks using Generative AI
Video: Generating Ideas with Generative AI
Hands-on Lab: Generate Ideas with Generative AI
Video: Improving Customer Experiences with Generative AI
Hands-on Lab: Improve Customer Experience using Generative AI
Practice Quiz: Product Management and Generative AI
Summary
[Optional]Discussion Prompt: Generative AI Advantages
Module 1 Glossary
Module 1 Graded Quiz

Module 2: Harnessing the Power of Generative AI

Module Introduction & Learning Objectives
Generative AI for Research
Generative AI for Imaging
Hands-on Lab: Generative AI for Research and Imaging
Generative AI for Product Roadmap
Generative AI for Summarizing Notes, PDFs, and Outlining
Video: Future Trends for Generative AI
Discussion Item: Generative AI Tools
Video: Considerations When Using Generative AI in Industries
Reading: Generative AI Risks
Video: Using Generative AI to Assess Organizational Readiness
Reading: Ethical Qualms of Using Generative AI in Product Management
Video: Recognizing and Overcoming Generative AI Bias
Video: Disadvantages Associated with Generative AI
Hands-on Lab: Generative AI Ethical and Bias Analysis
Practice Quiz: Module 2: Harnessing the Power of Generative AI
Discussion Prompt: Generative AI Challenges
Summary
Module 2 Glossary
Module 2 Graded Quiz

Module 3: Guided Project, Final Assessment, and Course Wrap-up

Module Introduction & Learning Objectives
Hands-on Lab: Guided Project
Final Exam

Course Wrap Up

Video: Course Key Takeaways
Congratulations and Next Steps
Course Team and Acknowledgements
Copyright and Trademarks

Recommended Skills Prior to Taking this Course

Product management principles and lifecycle, as well as an introductory knowledge of generative AI and prompt engineering

Generative AI Skills for Product Managers

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