By completing this course, you'll gain the expertise to excel in product management, understanding the essential skills and responsibilities needed for success in this dynamic field.

You will learn:

Understand the roles, responsibilities, and key competencies required for a successful product manager.
Analyze the product life cycle and product management life cycle.
Explore “value creation” and analyze how product managers contribute to creating value in products.
Compare career paths in product management and discover certifications that can help you advance in the field.
Gain insights into the Guide to the Product Management Body of Knowledge (ProdBOK) to align with industry standards.

Course Overview

In today’s fast-changing global market, companies look for skilled product managers to develop products that resonate with the users and expand their existing offerings. This introductory course offers a comprehensive understanding of what a product manager does and the key skills required to thrive.

Additionally, you will explore concepts such as product lifecycles, personas, value creation, and SWOT analysis.

Hands-on labs simulate real-world product management challenges, and insights from industry experts provide practical knowledge and first-hand experiences.

By the end of this course, you will be well-equipped to begin your journey into product management.

With the IBM Product Management Professional Certificate, you will clearly understand the skills and knowledge needed to excel in this rewarding career.

Course Syllabus

Module 0: Welcome

Video: Course Introduction
Reading: General Information
Reading: Learning Objectives and Syllabus
Reading: Grading Scheme
Video: Introduction to IBM Product Management Professional Certificate
Video: Meet the Experts
Reading: Helpful Tips for Course Completion

Module 1: Product Manager Profession Overview

Reading: Module 1 Introduction and Objectives
Video: Define Product Management
Video: Role of a Product Manager
Video: Expert Viewpoints: Role of Product Manager
Reading: Product Manager Skill Inventory
Video: Expert Viewpoints: Product Manager Skills
Video: The Product Manager’s Business Acumen
Video: Expert Viewpoints: Business Acumen and the Product Manager
Lab: Review a Product Development Scenario
Practice Quiz: Module 1: Product Manager Profession Overview
Video: Expert Viewpoints: A Top Executive’s View on Product Management – Part 1
Lab: New Plugin Item
Reading: Module 1 Summary: Product Manager Profession Overview
Activity: Guage Your Interest in Typical Product Management Tasks
Reading: Module 1 Glossary: Product Manager Profession Overview
Module 1 Quiz: Product Manager Profession Overview

Module 2: The Product Lifecycle and the Product Manager

Reading: Module 2 Introduction and Objectives
Video: What Is a Product?
Video: Expert Viewpoints: Your Experience
Video: A Day in the Life of a Product Manager
Video: Expert Viewpoints: Challenges of Product Management
Video: Soft Skills for a Product Manager
Reading: Forming the Right Personality
Video: Expert Viewpoints: Personality Traits of a Product Manager
Lab: The Role of a Product Manager
Practice Assignment: Product and Product Management
Video: Expert Viewpoints: A Top Executive’s View on Product Management – Part 2
Video: The Product Lifecycle
Video: The Product Management Lifecycle
Video: Expert Viewpoints: The Product Management Lifecycle
Reading: Product Management Lifecycle Key Deliverables
Video: Product Management Functional Areas
Video: The Product Management Team and Stakeholders
Video: Expert Viewpoints: Critical Roles and Collaboration
Lab: Case Study – Review a Product Concept
Practice Quiz: Module 2: The Product Lifecycle and the Product Manager
Reading: Module 2 Summary: The Product Lifecycle and the Product Manager
Activity: Identify Tasks in the Product Management Lifecycle
Reading: Module 2 Glossary: The Product Lifecycle and the Product Manager
Module 2 Graded Quiz: The Product Lifecycle and the Product Manager

Module 3: Product Management Fundamentals

Reading: Module 3 Introduction and Objectives
Video: Value Creation
Video: Expert Viewpoints: Creating Value
Reading: Describe an Entrepreneur
Video: The Product Manager and Entrepreneurial Connection
Video: Critical Thinking and the Product Manager
Video: Expert Viewpoints: Thoughts on Critical Thinking
Video: Summarize the Portfolio Approach
Video: Portfolio Approach: Benefits and Challenges
Reading: Portfolio Approach Cheatsheet
Video: Expert Viewpoints: Product Strategy Challenges
Video: The Product Manager and the Project Manager
Video: Expert Viewpoints: Project and Product Manager Relationship
Video: Project Management Lifecycles
Reading: Case Study: Developing a High-Impact Product
Practice Quiz: Module 3: Product Management Fundamentals
Reading: Module 3 Summary: Product Management Fundamentals
Activity: Identify Product and Product Manager Tasks
Reading: Module 3 Glossary: Product Management Fundamentals
Module 3 Graded Quiz: Product Management Fundamentals

Module 4: Product Management Opportunities and Certifications

Reading: Module 4 Introduction and Objectives
Video: Employment Opportunities in Product Management
Reading: Current State of Product Management
Video: Expert Viewpoints: Preparation to Become a Product Manager
Lab: Identifying How Product Management Can Help
Reading: Introduction to the Product Management and Marketing Body of Knowledge (ProdBOK)
Practice Quiz: Module 4: Product Management Opportunities and Certifications
Video: Improve Your Product Manager Resume
Video: Expert Viewpoints: Product Manager Certification and Resume Building
Reading: Module 4 Glossary: Product Management Opportunities and Certifications
Reading: Module 4 Summary: Product Management Opportunities and Certifications
Module 4 Graded Quiz: Product Management Opportunities and Certifications

Module 5: Final Project, Assessment, and Course Wrap-up

Reading: Module 5 Introduction and Objectives
Reading: Final Project Scenario
Reading: Final Project Lab
Graded Quiz: Final Exam
Reading: Re-take Exam
Reading: Congratulations and Next Steps
Reading: Thanks from the Course Team
Reading: Copyrights and Trademarks
Reading: Feedback
Reading: How to Claim your Certificate
Reading: Claim your Badge here

Recommended Skills Prior to Taking this Course

No prior product management skills or background is required. This course is ideal for beginners looking to start a career in product management.

Fundamentals for Product Managers

Language

Topic

Skills You Will Learn

Offered By

Estimated Effort

Platform

Last Update