By completing this course, you’ll master the skills to manage product lifecycles, collaborate effectively with stakeholders, and leverage strategic frameworks to thrive in competitive markets.

You will learn to:

Apply collaboration and communication skills essential for successful stakeholder engagement and product management.
Enhance business and interpersonal skills that are essential for product management.
Analyze communication challenges and understand different communication styles for effective teamwork.
Evaluate strengths and areas of improvement of a case study to offer recommendations.

Course Overview

This course helps you gain essential product management skills, including collaboration, strategic planning, and communication.

You can learn valuable skills along with Kotler’s Five Levels of product and market segmentation, SWOT analysis, and Porter’s Five Forces Model for market assessment.

In addition to those technical skills, you will equip yourself with crucial skills essential for effective communication and teamwork in the field of product management.

By the end of the course, you will be able to apply these skills to real-world scenarios with hands-on experience through practical labs, quizzes, and a final project.

Course Syllabus

Module 0: Welcome

Video: Course Introduction
Reading: General Information
Reading: Learning Objectives and Syllabus
Reading: Grading Scheme
Reading: How to Make the Most from this Course
Video: Product Management PC Overview

Module 1: Product Management Communication and Collaboration Fundamentals

Reading: Module 1 Introduction and Learning Objectives
Video: What Is Product Management?
Video: Communication and Collaboration Essentials
Video: Goal Setting
Reading: Goal Setting Checklist
Video: Expert Viewpoints: Collaboration and Goal Setting
Video: The Elevator Pitch
Video: The 5 Dysfunctions of a Team
Video: Expert Viewpoints: The Five Dysfunctions
Lab: Develop an Elevator Pitch
Video: Key Product Manager Communication and Interpersonal Skills
Video: Expert Viewpoints: Messaging
Video: Facilitation and Brainstorming
Video: Influencing with Authority
Video: Expert Viewpoints: Influencing
Video: Problem Solving and Decision Making
Lab: Resolve Issues Through Effective Communication
Practice Quiz: Module 1: Product Management Communication and Collaboration Fundamentals
Reading: Module 1 Summary: Product Management Communication and Collaboration Fundamentals
Reading: Glossary: Product Management Communication and Collaboration Fundamentals
Module 1 Graded Quiz: Product Management Communication and Collaboration Fundamental

Module 2: Business Development and the Product Manager

Reading: Module 2 Introduction and Learning Objectives
Video: Kotler’s Five Levels of a Product
Video: Expert Viewpoints: Product Development
Video: Market Segmentation
Video: Expert Viewpoints: Product Benefits
Video: The Ansoff Matrix
Video: Business Development
Video: Expert Viewpoints: Business Development
Video: Product Planning and Development Strategy
Video: Porter’s Five Forces Model
Video: Expert Viewpoints: Product Planning and Strategy
Lab: Five Forces Model
Practice Quiz: Module 2: Business Development and the Product Manager
Reading: Module 2 Summary: Business Development and the Product Manager
Reading: Glossary: Business Development and the Product Manager
Graded Quiz: Business Development and the Product Manager

Module 3: Driving Strategy and Innovation

Reading: Module 3 Introduction and Learning Objectives
Video: Four Types of Innovation and the Innovation Process
Video: Innovation Methodologies
Video: Expert Viewpoints: Product Manager Innovation
Video: Innovation and Ideation Challenges
Video: Analytical and Abstract Thinking Skills
Video: How do the Roles of the Product Manager and Business Analyst Relate?
Video: Expert Viewpoints: The Business Analyst
Video: General Management Skills and Organizational Skills
Lab: Product Management Skills Evaluation
Practice Quiz: Module 3: Driving Strategy and Innovation
Reading: Module 3 Summary: Driving Strategy and Innovation
Reading: Glossary: Driving Strategy and Innovation
Graded Quiz: Driving Strategy and Innovation

Module 4: Understanding Communication Styles

Reading: Module 4 Introduction and Learning Objectives
Video: Situational Communication
Video: Communication Styles
Lab: Assess Your Communication Style
Video: Expert Viewpoints: Communication and Trust
Video: Trust and Your Communication Style
Video: Expert Viewpoints: Communication and Trust
Video: Team Communication and the Tuckman Ladder
Video: Expert Viewpoints: Team Building
Video: Communicating to the Public
Video: Public Relations and Media Planning
Lab: Marketing Collateral
Practice Quiz: Module 4: Understanding Communication Styles
Reading: Module 4 Summary: Understanding Communication Styles
Reading: Glossary: Understanding Communication Styles
Graded Quiz: Understanding Communication Styles

Module 5: Course Summary and Final Assessment

Reading: Module 5 Introduction and Learning Objectives
Lab: Product Development Final Project
Peer Review: Final Project: Rubric and Submission
Final Quiz: Final Graded Exam
Reading: Retake Exam
Reading: Congratulations and Next Steps
Reading: Thanks for the Course Team
Reading: Copyrights and Trademarks
Form: Feedback
Reading: How to Claim your Certificate

Recommended Skills Prior to Taking this Course

This course requires no prior experience and is suitable for anyone aspiring to pursue a career in product management.

Foundations & Stakeholder Collaboration for Product Managers

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