Elevate your product management game! This course empowers you to manage product lifecycles, build strong stakeholder relationships, and apply strategic frameworks to drive market success and innovation.

You will learn to:

Analyze product concepts using tools and techniques for external and internal assessments.
Develop mMarket rRequirement Documents (MRDs) and create product roadmaps for strategic planning.
Use SWOT analysis and build business cases to perform financial assessments.
Analyze marketing feedback, develop value propositions, and perform competitive analysis.

Course Overview

This course helps you with essential product management skills, focusing on strategy, planning, and communication aspects of being a successful product manager.

You will explore the product management lifecycle, including the highly important, product conceive and plan phases, team-building strategies, and financial assessments.

Throughout the course, you will gain hands-on experience through labs on SWOT analysis and product concept identification.

By the end, you will apply these concepts to real-world projects and demonstrate your ability to develop and manage products effectively. So, enroll now!

Course Syllabus
Module 0: Welcome

Video: Course Introduction
Reading: General Information
Reading: Learning Objectives and Syllabus
Reading: Grading Scheme
Reading: How to Make the Most From this Course

Module 1: Product Conception and Planning Overview

Reading: Module 1: Introduction and Learning Objectives
Video: Overview of the Product Management Lifecycle
Video: Product Concept Identification
Video: Expert Viewpoints: Product Identification
Reading: Strengths, Weaknesses, Opportunities, and Threats (SWOT)
Video: Performing the Product Concept External Assessment
Video: Performing the Product Concept Internal Assessment
Video: Expert Viewpoints: Evaluating Strengths, Weaknesses, Opportunities, and Threats (SWOT)
Lab: Perform a Product SWOT
Video: Product Strategy Options
Reading: Prioritizing Product Strategy Options
Video: Expert Viewpoints: Product Strategy Prioritization
Video: Product Concept Document
Reading: Product Concept Document Development Checklist
Reading: Product Concept Document Approval
Video: Expert Viewpoints: Gaining Product Concept Approval
Lab: Develop a Product Concept Document
Reading: Module 1 Summary: Product Conception and Planning Overview
Reading: Module 1 Glossary: Developing Product Strategy Options and the Product Concept
Module 1 Graded Quiz: Developing Product Strategy Options and the Product Concept

Module 2: Product Concept Identification

Reading: Module 2 Introduction and Learning Objectives
Video: Establishing the Team
Reading: Building the Team Checklist
Reading: The Tuckman Ladder
Video: Expert Viewpoints: Building the Team
Reading: Developing the Initial Project Charter
Video: Screencast Video: Project Charter Contents
Lab: Develop an Initial Project Charter
Video: Expert Viewpoints: The Product Management Project Charter
Video: Market Investigation Overview
Reading: Review Personas
Video: The Market Problem and Competitive Analysis
Video: Expert Viewpoints: The Competitive Analysis
Video: Market Requirements Document (MRD)
Video: Solution Investigation
Video: Expert Viewpoints: Solution Investigation
Lab: Develop a Market Requirements Document
Practice Quiz: Module 2: Product Concept Identification
Reading: Module 2 Summary: Product Concept Identification
Reading: Module 2 Glossary: The Product Conceive Investigation Phase – Team, Charter, Market, and Solution Analysis
Module 2 Graded Quiz: The Product Conceive Investigation Phase – Team, Charter, Market, and Solution Analysis

Module 3: Product Concept Investigation

Reading: Module 3 Introduction and Learning Objectives
Video: Market Feedback
Video: Expert Viewpoints: Market Feedback
Video: Develop the Product Marketing Strategy
Reading: The Product Vision
Discussion Prompt: Product Vision
Video: Create a Preliminary Launch Strategy
Video: Expert Viewpoints: Risk Management
Video: Overview of Project Charter
Video: Create a Preliminary Business Case
Reading: Business Case Format
Video: Expert Viewpoints: Product Business Case Development
Reading: Exiting the Conceive Phase
Video: Expert Viewpoints: Exiting the Conceive Phase
Lab: Develop a Preliminary Business Case
Practice Quiz: Module 3: Product Concept Investigation
Reading: Module 3 Summary: Product Concept Investigation
Reading: Module 3 Glossary: Product Concept Investigation
Module 3 Graded Quiz: Product Concept Investigation

Module 4: Product Plan Phase

Reading: Module 4 Introduction and Learning Objectives
Reading: Introduce the Plan Phase of Product Management
Video: Plan Phase Activity Groups
Video: Expert Viewpoints: Product Planning
Reading: Product Definition Activities
Video: Screencast Video: Illustrate a Product Roadmap
Video: Expert Viewpoints: Product Roadmaps
Lab: Develop a Product Roadmap
Practice Quiz: Module 4: Product Plan Phase
Video: Creating the Product Development Plan
Reading: Functional Plans
Video: Expert Viewpoints: Development Planning
Video: Marketing Plan Activities
Reading: Business Case Updates
Video: Screencast Video: Illustrate Key Financial Components of a Business Case
Lab: Complete a Financial Analysis
Reading: Module 4 Summary: Product Plan Phase
Reading: Module 4 Glossary: Product Plan Phase
Module 4 Graded Quiz: Product Plan Phase

Module 5: Course Summary and Final Assessment

Reading: Module 5 Introduction and Learning Objectives
Lab: Final Project
Final Project: Rubric and Submission
Final Quiz: Final Graded Exam
Reading: Retake Exam
Reading: Congratulations and Next Steps
Reading: Thanks from the Course Team
Reading: Copyright and Trademarks
Form: Feedback
Reading: How to Claim your Certificate

Recommended Skills Prior to Taking this Course

This course requires no prior experience and is suitable for anyone aspiring to pursue a career in product management.

Strategy and Plan for Product Managers

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