By completing this course, you'll gain the expertise to manage product lifecycles, engage stakeholders, and apply strategic frameworks for success in the market.

You will learn to:

Develop a comprehensive product development plan
Discuss the required key pre-launch and post-launch planning activities to ensure market readiness
List key issues to be addressed based on customer feedback
Use competitive analysis and persona reviews to refine marketing strategies
Manage product phases, from market validation to retirement, using lifecycle insights

Course Overview

This course provides you with essential steps to develop and launch a new productby walking you through the end-to-end product management lifecycle.

It equips you with the best practices to ensure a smooth transition from product development to product launch and delivery, along with the retirement processes for the product.

Additionally, insights and experiences from experts in product management are shared to help you better understand the role of a product manager. You will also have opportunities to practice what you learn with practice quizzes and graded quizzes as well as in the final project.

At the end of this course, you will have developed real-world product management expertise to launch new products.

Course Syllabus

Module 0: Welcome

Video: Course Introduction
Reading: General Information
Reading: Learning Objectives and Syllabus
Reading: Grading Scheme
Reading: How to Make the Most from This Course

Module 1: The Product Develop Phase

Reading: Module 1 Introduction and Learning Objectives
Video: Summarize Critical Develop Phase Activities
Reading: The Develop Phase RACI
Discussion Prompt: Development of a New Product
Video: Expert Viewpoints: Product Development
Video: Product Implementation
Video: Product Requirements Refinement and Verification
Video: Expert Viewpoints: Managing Product Change
Lab: Product Development Analysis
Video: Market Validation: Beta Testing and Its Benefits
Reading: Beta Planning Questions
Video: Expert Viewpoints: Beta Planning
Discussion Prompt: Beta Planning for New Product Development
Reading: Usability Testing
Video: Launch Planning Activities
Video: Expert Viewpoints: Effective Launch Planning
Reading: Exiting the Develop Phase
Lab: Launch Planning Evaluation
Practice Quiz: Module 1: The Product Develop Phase
Reading: Module 1 Summary: The Product Develop Phase
Reading: Module 1 Glossary: The Product Development Phase
Graded Quiz: Module 1: The Product Develop Phase

Module 2: The Product Qualify Phase

Reading: Module 2 Introduction and Learning Objectives
Video: Qualify Phase Overview
Reading: The Qualify Phase RACI
Video: Expert Viewpoints: Transitioning to Product Launch
Reading: Beta Testing Goals, Benefits, and the Role of UX
Reading: Beta Testing Checklist
Lab: Analyze the Beta Test
Video: Expert Viewpoints: The Beta Test
Video: Launch Preparation Activities
Reading: Manufacturing and Operations Launch Preparation
Discussion Prompt: New Product Launch Preparation
Video: Sales and Channel Launch Preparation
Video: Expert Viewpoints: Sales Channel Support
Reading: Customer Support Launch Preparation
Video: Expert Viewpoints: Marketing Readiness
Reading: The Launch Decision
Lab: Assess Launch Readiness
Practice Quiz: Module 2: The Product Qualify Phase
Reading: Module 2 Summary: The Product Qualify Phase
Reading: Module 2 Glossary: The Product Qualify Phase
Graded Quiz: Module 2 The Product Qualify Phase

Module 3: The Launch and Deliver Phases

Reading: Module 3 Introduction and Learning Objectives
Video: Launch Phase Overview
Reading: The Launch Phase RACI
Video: Expert Viewpoints: The Launch
Discussion Prompt: Product Launch Phase
Video: Product Launch Activities
Reading: Critical Launch Activities Synopsis
Video: Product Post-Launch Activities
Video: Expert Viewpoints: Launch Support
Lab: Product Launch Planning Retrospective
Video: Deliver Phase Overview
Reading: The Deliver Phase RACI
Reading: Product Lifecycle Intersect
Reading: The Product Lifecycle
Discussion Prompt: Product Lifecycle
Reading: The Growth Stage
Video: Expert Viewpoints: The Growth Stage
Reading: The Maturity Stage
Reading: Support and Maintenance
Video: Expert Viewpoints: Customer Interface
Video: The Decline Stage
Lab: Analyze Some Common Products
Practice Quiz: Module 3: The Launch and Deliver Phases
Reading: Module 3 Summary: The Launch and Deliver Phases
Reading: Module 3 Glossary: The Launch and Deliver Phases
Graded Quiz: Module 3 The Launch and Deliver Phases

Module 4: The Product Retire Phase and Next Steps

Reading: Module 4 Introduction and Learning Objectives
Video: Introduce the Retire Phase of Product Management Lifecycle
Reading: The Retire Phase RACI
Video: Reasons to Retire a Product
Video: Expert Viewpoints: Product Retirement
Discussion Prompt: Product Retirement
Video: The End of Life (EOL) Plan
Video: EOL Plan Success Factors
Lab: Product EOL Scenarios
Reading: EOL Planning Checklist
Discussion Prompt: EOL Planning Checklist
Video: External Areas of Impact
Video: Internal Areas of Impact
Reading: Planning Next Steps
Lab: Product EOL Requirements
Video: Expert Viewpoints: Product Management as a Career
Practice Quiz: Module 4: The Product Retire Phase and Next Steps
Reading: Module 4 Summary: The Product Retire Phase and Next Steps
Reading: Module 4 Glossary: The Product Retire Phase and Next Steps
Graded Quiz: Module 4 The Product Retire Phase and Next Steps

Module 5: Course Summary and Final Assessment

Reading: Module 5 Introduction and Learning Objectives
Reading: Final Project Overview
Final Project: Rubric and Submission
Graded Assignment: Final Graded Exam
Reading: Retake Exam
Reading: Congratulations and Next Steps
Reading: Thanks from the Course Team
Reading: Copyrights and Trademarks
Form: Feedback
Reading: How to Claim your Certificate

Recommended Skills Prior to Taking this Course

This course requires no prior experience and is suitable for anyone aspiring to pursue a career in product management.

Developing and Delivering New Products for Product Managers

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