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GenAI for Execs & Business Leaders: Formulate Your Use Case

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IntermediateCourse

Explore generative AI applications to enhance your business strategy. This beginner course empowers executives and leaders with fundamental skills in AI governance and response evaluation. Master prompt engineering for effective AI communication and introduce AI solutions tailored for business needs. Elevate decision-making and drive innovation in your organization through practical, AI-driven insights.

Language

  • English

Topic

  • Artificial Intelligence

Industries

  • Information Technology

Enrollment Count

  • 665

Skills You Will Learn

  • AI Application In Business, AI Governance, AI Response Evaluation, Artificial Intelligence, Generative AI, Prompt Engineering

Offered By

  • IBMSkillsNetwork

Estimated Effort

  • 3 hours

Platform

  • edX

Last Update

  • March 17, 2026
About this Course
Develop a plausible genAI use case suited to your organization using your industry expertise and gain experience with AI tools and best practices by doing so.

Course Syllabus

Module 1: Develop an AI Use Case for Your Organization
  • Prompt Writing
  • Formulate A Business Goal with AI Assistance
  • Finalize and Evaluate Your Feasible Use Case

About this Course

As an executive or business leader, integrating genAI effectively into your organization will be a top priority. Navigating how to strategically use this tool is both critical and pressing. This short course guides you through formulating effective genAI use cases specific to your business circumstances.

Through a series of hands-on activities, you will apply genAI best practices while using IBM’s watsonx AI engine to both understand its nature and to brainstorm ways you can leverage this powerful tool in your organization. You will then construct a potential use case yourself. You will:
  • Write effective prompts
  • Develop a business goal suited to your organization’s pain points
  • Choose an appropriate genAI application that addresses your goal
  • Critically examine the feasibility of your use case by considering common risks and reflect on ways to mitigate them
Throughout the course, you will draw on your own industry expertise and leverage that knowledge to refine your ideas for your organization with genAI assistance.

To get the most from this course, we recommend you take the first 2 courses in the Generative AI for Executives and Business Leaders series as well. You should also be familiar with basic AI terminology and common AI business concepts.