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Generative AI: Accelerate your Digital Marketing Career

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IntermediateCourse

In this course, you’ll explore how gen AI automates content creation, enhances ad copy, and personalizes email campaigns and social media posts. You’ll learn gen AI-driven techniques for audience segmentation, keyword research, SEO optimization, and digital advertising to create targeted, data-driven campaigns. The course also covers AI’s role in e-commerce and email marketing, emphasizing automation, personalization, and improved campaign performance. In addition, you’ll examine ethical considerations, challenges, and best practices for AI integration in digital marketing.

4.7 (14 Reviews)

Language

  • English

Topic

  • Artificial Intelligence

Industries

  • Information Technology

Enrollment Count

  • 1.59K

Skills You Will Learn

  • Generative AI, SEO, Social Media Marketing, Digital Marketing, E-Commerce Marketing

Offered By

  • IBMSkillsNetwork

Estimated Effort

  • 16 Hours

Platform

  • Coursera

Last Update

  • July 28, 2025
About this Course
Course Description: 

Generative AI (gen AI) is transforming digital marketing by enhancing efficiency, personalization, and content creation. According to a McKinsey report, AI-driven advancements could boost marketing productivity by 5–15% of total spending, adding approximately $463 billion annually. 

Digital marketers who can leverage gen AI are in high demand, and this course gives you sought-after gen AI skills businesses need. 

In this course, you’ll explore how gen AI automates content creation, enhances ad copy, and personalizes email campaigns and social media posts. You’ll learn gen AI-driven techniques for audience segmentation, keyword research, SEO optimization, and digital advertising to create targeted, data-driven campaigns. The course also covers AI’s role in e-commerce and email marketing, emphasizing automation, personalization, and improved campaign performance. 

In addition, you’ll examine ethical considerations, challenges, and best practices for AI integration in digital marketing.  

Boost your marketing career with in-demand gen AI skills. Enroll today to enhance your resume and stand out to employers.  

 

Course objectives: 

Upon successful completion of this course, learners will be able to: 

  1. Understand the fundamentals of generative AI: Gain a clear understanding of the core concepts and technologies behind generative AI and its potential applications in digital marketing. 
  2. Leverage AI for content creation: Learn how to use AI tools to generate high-quality content, including articles, social media posts, product descriptions, and email copy, efficiently and effectively. 
  3. Optimize digital advertising with AI: Explore how to use AI for audience segmentation, ad creative optimization, and personalized advertising campaigns across various platforms. 
  4. Enhance SEO with AI: Discover how AI can be used for keyword research, content optimization, technical SEO audits, and competitor analysis to improve search engine rankings. 
  5. Improve e-commerce experiences with AI: Learn how to use AI for personalized product recommendations, customer service chatbots, and targeted marketing campaigns to enhance the customer journey. 
  6. Master AI-powered email marketing: Explore how to use AI to generate engaging email content, personalize email campaigns, and optimize email marketing strategies for better results. 
 

Course learning objectives for Coursera 

  • Job-ready, practical skills for leveraging generative AI in digital marketing 
  • Generative AI tools and techniques for creating marketing content and campaigns 
  • AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences 
  • Generative AI techniques to create engaging and personalized email content and targeted marketing strategies 

 

Instructors

Vibhuti Bhardwaj

Content Manager

Working with SkillUp since May 2021. Role and responsibilities: • Leading the design and development of online courses for a Professional Certification or Specialization programs • Developing comprehensive course frameworks and curriculum design for MOOCs (Massive Open Online Courses), blended learning, and other educational formats, • Creating and reviewing different forms of instructional assets for online courses – video scripts, assessments • Conducting workshops and training for the development of online courses for online platforms (specifically Coursera) • Managing communications with partners, contributors, and Subject Matter Experts

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Ann Chris Fernandez

Instructional Designer

A seasoned instructional designer with a Master's degree in Mass Communication and over four years of experience in learning and development. Passionate about crafting innovative and engaging learning experiences, I have successfully developed instructional materials for clients worldwide. Always ready to jump in for all things ID-related!

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Gajalakshmi Chittibabu

Instructional Designer Specialist

I am an instructional designer with over 12 years of experience in content creation. I've been associated with SkillUp Technologies since March 2022. Honing my skills in crafting engaging and effective learning content drives my passion for providing impactful educational experiences. My interest in content creation has led me to explore writing for news, advertisements, websites, and corporate and academic eLearning materials.

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