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Search Engine Optimization and Content Marketing

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BeginnerCourse

This course provides a strong foundation in SEO – from core concepts to cutting-edge technologies like Generative Engine Optimization (GEO) and Google Artificial Intelligence Optimization (AIO). You’ll learn how to implement on-page and off-page SEO strategies, conduct keyword research, optimize content and meta tags, and build high-authority backlinks. You’ll discover how to craft engaging, high-quality content that ranks well and drives user engagement. Additionally, you'll explore growth hacking techniques tailored specifically to SEO.

4.9 (14 Reviews)

Language

  • English

Topic

  • Marketing

Industries

  • Digital Marketing

Enrollment Count

  • 1.53K

Skills You Will Learn

  • Search Engine Optimization, Content Marketing, On-Page SEO, Off-Page SEO, SEO Analytics

Offered By

  • IBMSkillsNetwork

Estimated Effort

  • 14 Hours 30 Min

Platform

  • Coursera

Last Update

  • September 22, 2025
About this Course
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Course Syllabus

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Module 1
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Module 2
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General Information

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Recommended Skills Prior to Taking this Course

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Instructors

Vibhuti Bhardwaj

Content Manager

Working with SkillUp since May 2021. Role and responsibilities: • Leading the design and development of online courses for a Professional Certification or Specialization programs • Developing comprehensive course frameworks and curriculum design for MOOCs (Massive Open Online Courses), blended learning, and other educational formats, • Creating and reviewing different forms of instructional assets for online courses – video scripts, assessments • Conducting workshops and training for the development of online courses for online platforms (specifically Coursera) • Managing communications with partners, contributors, and Subject Matter Experts

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