Search Engine Optimization and Content Marketing

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BeginnerCourse

This course provides a strong foundation in SEO – from core concepts to cutting-edge technologies like Generative Engine Optimization (GEO) and Google Artificial Intelligence Optimization (AIO). You’ll learn how to implement on-page and off-page SEO strategies, conduct keyword research, optimize content and meta tags, and build high-authority backlinks. You’ll discover how to craft engaging, high-quality content that ranks well and drives user engagement. Additionally, you'll explore growth hacking techniques tailored specifically to SEO.

4.9 (36 Reviews)

Language

English

Topic

Marketing

Industries

Digital Marketing

Enrollment Count

9.08K

Skills You Will Learn

Content Marketing, Off-Page SEO, On-Page SEO, Search Engine Optimization, SEO Analytics

Offered By

IBMSkillsNetwork

Estimated Effort

14 Hours 30 Min

Platform

Coursera

Last Update

March 17, 2026

About this Course

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Course Syllabus

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General Information

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Recommended Skills Prior to Taking this Course

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