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Generative AI Skills for Digital Marketing Professionals

PremiumIntermediateCourse

Build the hands-on GenAI skills you need to create engaging content and smarter digital marketing campaigns in just 3 weeks

Language

  • English

Topic

  • Artificial Intelligence

Industries

  • Marketing

Skills You Will Learn

  • Digital Advertising, Digital Marketing, E-commerce, Generative AI, Search Engine Optimization, Social Media Marketing

Offered By

  • IBMSkillsNetwork

Estimated Effort

  • 16 hours

Platform

  • SkillsNetwork

Last Update

  • March 7, 2026
About this Course
Dive into using generative AI (GenAI) to build hands-on skills that transform your digital marketing career and drive the successful results businesses need.  
You Will learn: 
 
  • Hands-on GenAI skills that will transform your digital marketing, including social media marketing, content creation, and communications using tools such as ChatGPT 
  • How to use GenAI to automate and personalize content creation, including ad copy, email messages, and social media posts  
  • How to apply AI-driven strategies to improve SEO, digital advertising, and e-commerce experiences 
  • A good understanding of the ethical considerations, challenges, and best practices for integrating AI into digital marketing  
Course Overview    
 
GenAI is a gamechanger for marketers, speeding up content creation, enhancing strategy, and personalizing communications. This course gives you practical hands-on knowledge and experience of using GenAI to improve your productivity, tailored messaging, and digital marketing content.   

In this course, you’ll learn to use GenAI techniques and tools to automate content creation, craft compelling ad copy, and personalize emails and social media posts. You’ll explore how AI enhances digital advertising through audience targeting, creative optimization, and campaign personalization. You'll also learn to use GenAI to support SEO with smarter keyword research, content refinement, and competitive analysis, as well as its role in transforming e-commerce experiences. 
 
Hands-on labs and project will give you experience in generating content, tailoring campaigns, and optimizing strategies. You’ll also dive into the ethical considerations and best practices for integrating AI into marketing workflows. 
 
Ready to polish your skills and stand out in  the competitive world of digital marketing? Enroll today and  power up your resume with in-demand GenAI expertise—in just 3 weeks. 

Syllabus: 

 Welcome 
  • Video: Course Introduction 
  • Reading: General Information 
  • Reading: Learning Objectives and Syllabus 
  • Reading: Helpful Tips for Course Completion 
  • Reading: Grading Scheme 
  • Video: Application of Generative AI in Digital Marketing  
Module 1: Leveraging Generative AI for Digital Advertising 
  • Reading: Module Introduction and Learning Objectives 
  • Video: Introduction to Generative AI in Digital Advertising  
  • Video: Creating Impactful Ad Copy with Effective Prompts 
  • Lab: Creating Ad Copy with Generative AI  
  • Reading: Multilingual Content Creation 
  • Video: Generative AI Trends in Digital Marketing  
  • Video: AI-Generated Images for Advertising  
  • Video: AI-Powered Video Creation 
  • Lab: Creating AI-Generated Visuals  
  • Video: Personalized Visuals in Advertising  
  • Video: Emerging Trends for Generative AI-Driven Advertising  
  • Video: Generative AI for Creative Output  
  • Practice Quiz: Leveraging Generative AI for Digital Advertising 
  • Reading: Module Summary: Leveraging Generative AI for Digital Advertising 
  • Graded Quiz: Leveraging Generative AI for Digital Advertising 
Module 2: Generative AI for SEO  
  • Reading: Module Introduction and Learning Objectives 
  • Video: Introduction to Generative AI in SEO  
  • AI-Driven Keyword Research  
  • Lab: Generating Keyword Lists with Generative AI  
  • Video: Content Optimization for SEO 
  • Lab: Optimizing Blog Content with Generative AI  
  • Video: Generating Meta Titles and Descriptions with AI  
  • Reading: Multilingual SEO with Generative AI  
  • Lab: Creating Schema Markup with Generative AI  
  • Practice Quiz: Generative AI for SEO 
  • Reading: Module Summary: Generative AI for SEO  
  • Graded Quiz: Generative AI for SEO  
Module 3: Generative AI for Content Creation 
  • Reading: Module Introduction and Learning Objectives 
  • Video: AI-Driven Content Creation Tools  
  • Reading: Understanding AI-Powered Content Tools  
  • Video: Effective Prompts for Content Creation  
  • Video: Prompt Basics for Social Media  
  • Lab: Exploring AI Writing Tools  
  • Video: Content Optimization Using AI  
  • Lab: Optimizing Content with Generative AI  
  • Video: Creating Engaging Content with AI  
  • Video: AI for Content Personalization  
  • Lab: Personalizing Content with Generative AI  
  • Practice Quiz: Generative AI for Content Creation 
  • Reading: Module Summary: Generative AI for Content Creation 
  • Graded Quiz: Generative AI for Content Creation 
Module 4: Generative AI for E-Commerce 
  • Reading: Module Introduction and Learning Objectives 
  • Video: Introduction to Generative AI in E-Commerce  
  • Reading: AI-Powered Product Descriptions  
  • Lab: Crafting Product Descriptions with Generative AI  
  • Video: AI for Personalized Product Recommendations  
  • Lab: Generating Product Recommendations and Descriptions 
  • Video: AI-Generated Marketing Copy for Social Media Advertising  
  • Video: AI-Generated Marketing Copy for Email Marketing  
  • Video: AI-Generated Marketing Copy for Website Banners  
  • Lab: Creating Marketing Copy with Generative AI  
  • Practice Quiz: Generative AI for E-Commerce 
  • Reading: Module Summary: Generative AI for E-Commerce 
  • Graded Quiz: Generative AI for E-Commerce 
Module 5: Generative AI for Email Marketing 
  • Reading: Module Introduction and Learning Objectives 
  • Video: Introduction to Generative AI in Email Marketing  
  • Reading: AI-Powered Email Subject Lines  
  • Video: AI-Powered Messaging Application  
  • Video: AI-Generated Email Copy  
  • Video: AI-Generated Email Personalization  
  • Reading: AI-Generated Email Personalization  
  • Lab: Generating Email Subject Lines and Emails  
  • Video: AI-Powered A/B Testing for Email  
  • Video: Crafting Automated Email Messaging Based on Rules  
  • Reading: A/B Testing and Email Automation  
  • Practice Quiz: Generative AI for Email Marketing 
  • Reading: Module Summary: Generative AI for Email Marketing 
  • Graded Quiz: Generative AI for Email Marketing 
Module 6: Generative AI Considerations and Final Project 
  • Reading: Module Introduction and Learning Objectives 
  • Video: Limitations of Generative AI in Digital Marketing 
  • Video: Concerns and Considerations about Generative AI in Digital Marketing 
  • Reading: Best Practices in AI Content Creation  
  • Practice Quiz: Generative AI Considerations and Final Project 
  • Reading: Final Project: Generative AI-Driven Digital Marketing for a Luxury Brand 
  • Reading: Course Glossary: Generative AI Skills for Digital Marketing Professionals 
  • Final Graded Quiz 
Module 7: Course Wrap-Up 
  • Video: Course Wrap-Up  
  • Video: Best Practices for Using Generative AI in Digital Marketing  
  • Reading: Congratulations and Next Steps  
  • Reading: Course Team and Acknowledgments 
  • Reading: Copyrights and Trademarks 
Course Rating and Feedback 
  • Reading: Course Rating and Feedback 
Badge 
  • Reading: How to Claim Your Certificate 
  • Reading: Claim Your Badge Here 
  • Reading: Frequently Asked Questions 

Recommended Background:
The course is designed for digital marketers, small business owners, solo entrepreneurs, and freelance writers interested in leveraging generative AI in their work. A basic understanding of digital marketing principles and a foundational understanding of generative AI is recommended.