Keen to build the powerful communication skills Product Owners need to effectively manage communications and engage stakeholders? This course helps you to the build skills that are essential for impactful communication so you can drive product success.

You will learn:

Powerful strategies for effectively communicating the voice of the customer within Agile teams and organizations.
Valuable strategies for engaging stakeholders for feedback gathering, assumptions validation, and effective decision-making.
Effective negotiation and conflict resolution skills that help you navigate competing priorities and viewpoints.
Facilitation and leadership techniques to successfully lead product discovery, run collaborative workshops, and guide decision-making processes.

Course Overview

Effective communication is a critical skill for a Product Owner who wants to drive product success. It is essential for stakeholder management, collaboration, and customer engagement.

During this course, you’ll be introduced to the foundational concepts of collaboration and communication that successful Product Owners rely on every day. You’ll then explore advanced techniques to collaborate with product development teams. Plus, you’ll look at advanced tools and techniques for managing product deliverables, prioritizing requirements, and balancing customer needs.

If you’re keen to shine out in interviews and meetings, enroll today to build powerful communication skills that will help you to stand out as a successful Product Owner.

Course Syllabus

Module 1: Foundations of Collaboration

Video: Course Introduction
Reading: Course Overview
Reading: How to Make the Most from this Course
Video: Define the Communications Model
Expert Viewpoints Video: Meet the Experts
Lab: Collaboration and Product Vision
Video: The Need for Effective Communications Planning
Expert Viewpoints: Communications: Significance of Planning
Demo Video: Communication Matrix: Best Practices and Product Owner’s Role
Practice Quiz: Foundations of Collaboration
Expert Viewpoints: The Importance of Communication and Collaboration
Summary and Highlights: Foundations of Collaboration
Graded Assignment: Graded Quiz: Foundations of Collaboration

Module 2: Advanced Techniques in Collaboration and Product Development

Video: Elements of a Cross-Functional Team
Video: Team Development and Management Objectives
Reading: The 5 Dysfunctions of a Team Overview by Patrick Lencioni
Reading: How a Product Owner Interacts with the Scrum Team
Video: Developing an Agile Mindset
Reading: Compare and Contrast Program Management Frameworks
Video: Breaking Down Requirements
Lab: Breaking Down Requirements
Reading: Quick Overview of the INVEST Model for Creating Good User Stories
Expert Viewpoints: Using Models and Guidelines (Reality versus Theory)
Video: Balancing the Needs of Scrum Team, Stakeholders, and Customers
Practice Quiz: Setting the foundation for Scrum (Team Dynamics, Agile Mindset, Stakeholders) Video: Kotler’s Five Levels of a Product
Video: Mastering Conflict Resolution: Five Conflict Management Styles
Lab: Scenarios of Conflict and Negotiation (Practice)
Reading: Overview of Key Marketing Needs (Collateral, Value, Velocity)
Video: Product Owner Collaboration Strategies Beyond Agile Team
Reading: Summary of the 4-Steps to Gathering and Validating Requirements
Video: Eliciting and Validating Requirements
Lab: Using the Tuckman Ladder Model to Help Prepare for Technical Readiness
Demo Video: RACI Matrix: A Guide to Effective Stakeholder Management in Agile Projects
Practice Quiz: Understanding Roles and Styles in Negotiation
Reading: Summary and Highlights: Advanced Techniques in Collaboration and Product Development
Graded Assignment: Advanced Techniques in Collaboration and Product Development

Module 3: Managing Product Deliverables Through Effective Collaboration

Reading: Methods and Tools Used to Prioritize Requirements (MoSCoW, Weighted Matrix, Dot Voting, etc)
Video: Interconnection Between Prioritization and Product Backlog
Lab: Working with Tradeoffs in Product Backlog Management
Lab: Sharing Status Updates as a Product Owner
Video: Product Owner Responsibilities in Knowledge and Document Management
Expert Viewpoints Video: Working with Global Teams and Virtual Collaboration
Reading: Survey of Tools and Methods for Virtual Collaboration (Pros and Cons)
Lab: Collaboration, Engagement, and Accountability in Global and Virtual Environments
Practice Quiz: Tools, Techniques, and Models to Manage Product Deliverables
Video: Effective Collaboration with DevOps and Scrum Master
Reading: Survey of Collaborative Problem-Solving Techniques (Pros and Cons)
Video: Managing Conflict During Problem-Solving Discussions
Reading: Designing and Facilitating Collaborative Workshops
Lab: Planning and Facilitating Collaborative Workshops
Video: Communication Styles
Expert Viewpoints Video: Managing Conflicts and Communication Styles (Pros and Cons)
Lab: Working Effectively with Four Communication Styles
Practice Quiz: Understanding and Working with Different Perspectives
Reading: Summary and Highlights: Managing Product Deliverables Through Effective Collaboration
Graded Assignment: Graded Quiz: Managing Product Deliverables Through Effective Collaboration

Module 4: Final Project and Assessment

Final Project: Mastering Product Ownership
Final Project Submission
Expert Viewpoints: Navigating Different Roles and Styles
Course Glossary
Final Quiz
Video: Course Wrap-up
Reading: Congratulations and Next Steps
Reading: Team and Acknowledgments

Recommended Skills Prior to Taking this Course

This course is designed for both existing and aspiring Product Owners. While no specific technical prerequisites exist, familiarity with Agile and Scrum concepts is highly beneficial.

Product Owner: Managing Communications & Stakeholders

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