Digital Marketing: E-commerce & Email Campaigns

Want to learn how to create a strategic e-commerce plan, enhance product listings with compelling content and visuals, and gain insights to make data-driven decisions? This beginner-friendly course gives aspiring marketers, freelancers, entrepreneurs, and small business owners the valuable skills needed to drive business success through e-commerce and email campaigns.

After completing this course, you will be able to:

Drive engagement, conversions, and business growth through successful e-commerce marketing and email campaigns
Develop an e-commerce strategy and implement proven techniques that achieve online results
Enhance product listings to boost visibility and conversion rates using e-commerce and email analytics tools, including generative AI
Craft engaging, personalized, and visually appealing email campaigns

Course Overview

During this course, you’ll discover how to define a value proposition, craft an e-commerce strategy, and select the right platform for a business. You’ll learn how to optimize product listings with persuasive content, visuals, and targeted keywords. Plus, you’ll master email marketing essentials, including audience segmentation, GDPR, CAN-SPAM, and personalization techniques.

Through hands-on practice using tools like Google Analytics and generative AI, you’ll learn how to track KPIs, analyze customer behavior, and calculate metrics to make data-driven decisions. Plus, you’ll experiment with email marketing and A/B testing tools to refine campaigns and apply growth hacking techniques to boost ROI.

If you're keen to grow an e-commerce business and harness the power of email marketing, enroll today!

Prerequisites

This is a beginner-friendly course. No prior experience is required.

Related Professional Certificates

This course is part of the Digital Marketing and Growth Hacking Professional Certificate and Online Marketing and Growth Hacking Specialization. These programs are designed to to give you the job-ready skills you need to run successful digital marketing campaigns and growth hacking initiatives.

Course Syllabus

Module 0: Welcome

Video: Course Introduction
Reading: Learning Objectives and Syllabus
Reading: General Information
Reading: Grading Scheme
Reading: How to Make the Most of This Course

Module 1: E-Commerce Fundamentals and Strategy

Reading: Module 1 Introduction and Learning Objectives
Video: E-Commerce: The Digital Marketplace
Reading: E-Commerce: A Beginner's Guide
Video: Key Components of an E-Commerce Business
Reading: Exploring E-Commerce Platforms
Lab: Creating Your Online Store
Video: Defining Your Niche and Target Audience
Reading: Understanding the E-Commerce Customer Journey
Video: Value Proposition and Competitive Advantage
Reading: Setting Goals and Key Performance Indicators (KPIs)
Lab: Analyzing E-Commerce Business Examples
Reading: Summary and Highlights: E-Commerce Fundamentals and Strategy
Assessment: Practice Quiz: E-Commerce Fundamentals and Strategy
Assessment: Graded Quiz: E-Commerce Fundamentals and Strategy

Module 2: E-Commerce Practices

Reading: Module 2 Introduction and Learning Objectives
Video: Crafting Compelling Product Titles
Video: Writing Persuasive Product Descriptions
Reading: The Power of High-Quality Product Images
Video: Customer Reviews and Trust Building
Reading: Leveraging Product Variations and Attributes
Lab: Store Optimizations- Analyze and Improve E-Commerce Performance
Video: Conversion Rates and Sales Funnel
Video: Key Elements of a High-Converting Product Page
Reading: Optimizing the Checkout Process for Higher Conversions
Video: Product Recommendations
Reading: Improving Website Navigation and Site Search
Lab: Conversion Rate Optimization through A/B Testing
Video: Introduction to E-Commerce Analytics
Reading: Understanding Customer Behavior
Video: Understanding Google Analytics for E-Commerce
Reading: Analyzing Product Performance and Sales Data
Lab: Exploring E-Commerce Analytics Dashboards
Reading: Summary and Highlights: E-Commerce Practices
Assessment: Practice Quiz: E-Commerce Practices
Assessment: Graded Quiz: E-Commerce Practices

Module 3: Email Marketing Professionals

Reading: Module 3 Introduction and Learning Objectives
Video: Introduction to Email Marketing
Video: Key Terminology and Concepts
Reading: Building Your Email List
Lab: Setting Up an Email Marketing Campaign
Reading: Compliance and Regulations
Video: Writing Compelling Subject Lines
Reading: Creating High-Converting Email Content
Video: Designing Visually Appealing Emails
Reading: Personalization and Segmentation in Emails
Lab: Testing Email Content for Performance
Video: Email Marketing Platforms
Reading: Setting Up and Integrating an Email Marketing Platform
Video: Key Email Marketing Metrics and KPIs
Reading: Analyzing Email Campaign Performance
Lab: Interpreting Email Campaign
Reading: Summary and Highlights: Email Marketing Fundamentals
Assessment: Practice Quiz: Email Marketing Fundamentals
Assessment: Graded Quiz: Email Marketing Fundamentals

Module 4: Final Project and Exam

Reading: Module 4 Introduction and Learning Objectives
Final Project: Launching an E-commerce Brand with Email Marketing’
Project: Final Submission
Reading: Course Glossary
Assessment: Final Quiz: E-commerce Marketing and Email Campaigns
Video: Course Wrap-Up
Reading: Congratulations and Next Steps
Reading: Team and Acknowledgments

Digital Marketing: E-commerce & Email Campaigns

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