IBM Digital and Growth Marketing Professional Certificate
PremiumBeginnerProfessional Certificate
Launch your career in digital marketing with IBM. Gain job-ready skills in SEO, social media, content creation, paid ads, and data analytics. Learn AI-driven growth hacking and earn your IBM Professional Certificate in under 3 months.
Language
- English
Industries
- Digital Marketing, Marketing
Skills You Will Learn
- Advertising Campaigns, Career Guide, Content Creation, Content Marketing, Content Strategy, Digital Advertising, Digital Marketing, Digitial Advertising Concepts, E-commerce, eCommerce, Email Marketing, Facebook And Instagram Advertising, Generative AI, Growth Hacking, Influencer Marketing, LinkedIn Advertising, Market Analysis, Online Marketing, Online Sales, Organic And Paid Media, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization (SEO), Shopping Campaigns, Social Media, Social Media Management (SMM), Social Media Marketing, Strategic Marketing, Web Analytics
Offered By
- IBM
Platform
- SkillsNetwork
Last Update
- October 25, 2026
About this Professional Certificate
Prepare for a career in the high-demand field of digital marketing with the IBM Digital Marketing and Growth Hacking Professional Certificate. This program equips you with the most up-to-date skills and tools needed to succeed as a digital marketer or growth hacker, with no prior experience required.
In this Professional Certificate, you will:
In this Professional Certificate, you will:
- Master practical, up-to-date skills in digital marketing, SEO, content marketing, paid advertising, and social media.
- Apply growth hacking techniques to design, test, and optimize multi-channel campaigns for maximum reach and ROI.
- Create, manage, and analyze data-driven marketing campaigns across major platforms like Google, LinkedIn, and YouTube.
- Leverage GenAI to automate and personalize marketing content, including ad copy, product recommendations, and email campaigns.
- Develop and optimize e-commerce strategies and conversion-focused product pages.
- Build a professional portfolio featuring projects that showcase job-ready digital marketing and analytics skills.
- Complete a real-world capstone project integrating AI-enhanced strategies, analytics, and presentation skills.
This program is ideal for anyone interested in starting a career in digital marketing as well as entrepreneurs and small business owners who want to learn how to effectively leverage online marketing channels for growth.
You’ll master key areas such as digital advertising, search engine optimization (SEO), content marketing, social media management, email marketing, and data analytics. Through interactive projects and labs, you’ll gain the skills employers look for in entry-level roles and build a portfolio that demonstrates your hands-on expertise.
You’ll learn how to design and optimize campaigns across multiple channels, leveraging modern marketing tools such as Google Ads, Meta Advertising, and Yoast SEO. You’ll also gain practical experience with e-commerce optimization, influencer marketing, and schema markup creation. To stay ahead of industry trends, you’ll use generative AI tools like ChatGPT and Gemini to automate and enhance tasks in SEO, content creation, and campaign management.
The program culminates in a capstone project where you’ll design and execute a comprehensive digital marketing strategy for a hypothetical brand, integrating all the skills you’ve developed. You’ll leave the program with a portfolio-ready campaign, an IBM Professional Certificate, and a verified IBM Digital Badge showcasing your job-ready expertise.
Career resources, such as mock interviews, resume optimization, and LinkedIn support, are included to help you confidently pursue roles like Digital Marketing Specialist, SEO Strategist, Content Marketer, or Growth Hacker. Whether you’re beginning your career or pivoting into digital marketing, this certificate provides the knowledge and credibility to stand out in a competitive field.
Applied Learning Project
Throughout the program, you’ll complete projects and labs to gain a firm grasp on the required skills commonly used by digital marketers.
Examples of labs and projects included in the program:
Applied Learning Project
Throughout the program, you’ll complete projects and labs to gain a firm grasp on the required skills commonly used by digital marketers.
Examples of labs and projects included in the program:
- Develop advertising campaigns for various social media channels, including Google, Instagram, Facebook, and LinkedIn
- Optimize a campaign based on data
- Perform influencer marketing selection
- Create and optimize rich snippets and schema markups
- Build campaigns on Google AdWords
- Optimize e-commerce campaigns using Google Shopping
- Generate personalized product recommendations
- Leverage GenAI tools in digital marketing areas, such as content creation, email marketing, SEO, and social media
The program includes a capstone project that provides a hands-on opportunity to apply your skills in a real-world scenario, guiding you to develop a comprehensive digital and growth hacking marketing strategy.
No college degree or prior experience is required. All you need is a willingness to learn, and have the basic computer literacy to take online courses.
Courses and Projects in this Professional Certificate
Language
- English
Industries
- Digital Marketing, Marketing
Skills You Will Learn
- Advertising Campaigns, Career Guide, Content Creation, Content Marketing, Content Strategy, Digital Advertising, Digital Marketing, Digitial Advertising Concepts, E-commerce, eCommerce, Email Marketing, Facebook And Instagram Advertising, Generative AI, Growth Hacking, Influencer Marketing, LinkedIn Advertising, Market Analysis, Online Marketing, Online Sales, Organic And Paid Media, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization (SEO), Shopping Campaigns, Social Media, Social Media Management (SMM), Social Media Marketing, Strategic Marketing, Web Analytics
Offered By
- IBM
Platform
- SkillsNetwork
Last Update
- October 25, 2026